Just what is a "Good Deal" anyway
A "Good Deal" is the Holy Grail of purchasing a new or pre-owned automobile. A perception common among many of our customers is that the "Good Deal" is elusive, requiring shrewd negotiation skills and laser-precise focus on price. Though fair and competitive pricing is obviously important to a good vehicle buying experience, our dealership has learned several other important factors over the years that have satisfied thousands of valued customers.
Sales Consultant Experience
We've found that sales consultants with more experience and training produce more satisfaction in the customers they serve. A wealth of product knowledge, sound intuition of your needs, and, above all, a desire to keep you satisfied throughout your ownership period are all areas on which our sales staff is focused, making price negotiation a secondary concern. After all, the sweetness of a low price fades quickly, but the bitterness of broken promises lingers for a long time.
Repeatable customer satisfaction starts from the top down, which is why dealer reputation should also be considered when looking for that "Good Deal". The most experienced sales consultant cannot compensated for a dealer that only sees dollar signs when he or she looks at his customers. Many dealers take a "short term" approach to earning your business. However, at our dealership we never work for the bottom line, but rather focus on the top line. It is our belief that if we sell a lot of vehicles that satisfy a lot of customers, the bottom line will take care of itself.
Settling for a car that doesn't satisfy your needs also defeats even the best price. Our dealership thinks you shouldn't have to compromise your original intentions in your vehicle purchase. For that reason, we maintain a wide selection of vehicles to give you the greatest amount of choice during your vehicle buying experience.
High Quality Service
The greatest measure of any dealership is how they handle their customers when something goes wrong. A favorable price can be offset in the space of only a few unforeseen repairs. Good, reputable service during your ownership cycle is the highest consideration of every knowledgeable vehicle buyer. That's why the technicians in our service department are kept on the cutting edge of technology through various certified training programs with salary and bonus incentives directly related to the number of customers they satisfy. At our dealership, our profit is providing you the best possible service.
As you can see, a truly good deal is found in getting the right information from the right consultant at the right dealership so you can confidently make the right overall choice. It is true that we offer competitive prices, but we feel the best deal is the one that makes the value of a competitive price last for as long as you own or lease your vehicle.